Five years of supply side reform giving birth to platinum in machine tool industry

The essence of "supply side reform" is not to solve the oversupply we understand, but to solve the mismatch between supply and demand. After more than 30 years of rapid economic growth, many people have changed from low income and low consumption to medium and high income and medium and high consumption. According to the survey data of third-party institutions, China's middle and high-income people have exceeded 200 million. The general basic demand exists, but the change in income has also led to earth shaking changes in demand. People should not only consume, but also consume well. From having mobile phones to intelligent mobile phones; From TV to HD TV; From having air conditioners to pursuing low noise and energy-saving air conditioners; From ordinary train to bullet train; From driving to flying a private plane ----; The pursuit of better and higher consumer demand puts forward higher requirements for equipment manufacturing, and the higher requirements for equipment manufacturing are reflected in machine tools, that is, higher requirements for machine tools.

Good products call for good equipment, and good equipment needs good machine tools. The core of supply side reform is to prepare for people's constant pursuit of better and higher demand. In recent years, a motorcycle parts enterprise in Chongqing has increased equipment investment, upgraded and transformed the existing equipment, introduced several medium and high-end CNC machine tools, and eliminated the original medium and low-end ordinary machine tools and low-end CNC machine tools. Enterprises carrying out equipment upgrading and transformation like this are not only in the motorcycle parts industry, but also in other industries, not only in Chongqing, but also in equipment manufacturing enterprises all over the country. However, not all equipment enterprises and industries are doing this. It is an equipment manufacturing enterprise that is market sensitive, pursues reform and can raise funds. It is they who have given birth to the recovery of the machine tool market and the coming five years of platinum in the machine tool industry.
Upgrading of production to service industry mode
For ordinary machine tools and low-end CNC machine tools, just recruit oneortwo people, and they can operate without looking at drawings, drawings or simple training. With the widespread use of medium and high-end CNC machine tools, once there is a problem, it can not be solved by ordinary workers or technicians. This requires that the machine tool industry not only provide better products, but also have good service, pre-sales, sales and after-sales service. Only good products and services can provide users with a better experience. An industrial model from product centered to user centered is emerging in the machine tool industry.
It is not a simple slogan and a few systems that can determine the transformation from product centered to user centered. The first is an ideological revolution, from the top-level strategic design thinking to the grass-roots tactical implementation concept change; Secondly, it is a revolution of business process reengineering in the machine tool industry, from design to service, production to sales, so that customers can experience simple, intimate and different product design and service care; Then there is a management innovation in the machine tool industry, from product production and sales performance management as the center to customer satisfaction management as the core of comprehensive process reengineering and management. In the past, manufacturing enterprises were driven by production and sales, and transformed and upgraded to a new four-wheel drive driven by customer-centered customer service, product design, production quality and sales channels.
The upgrading of industrial model is not only a crisis but also an opportunity, which can not be completed in a year or two. The resurgent machine tool market indicates that China's machine tools are ushering in five, eight or ten years of platinum.
Internet + machine tool business model revolution
Just think about it. Today you want to buy a pen for your child. You are willing to drive an hour to Jiefang, spend a long time finding a parking space, and then go to the stationery office on the third floor of the mall to buy a pen. Half a day has passed! Still willing to do it on the mobile phone or computer, waiting for the door-to-door delivery. If you are a purchasing supervisor or your boss wants to purchase a batch of computers, are you willing to take a car to the wholesale market, computer city, supplier companies, trade fairs, or just use your fingers on your mobile phone or computer? What is most closely related to us is the payment of telephone charges. Are you willing to look for business halls or recharge card stores all over the street, or recharge quickly on your mobile phone or computer in one minute?
The real Internet is not only the display of information, but also the traditional thinking. The core of the real Internet tide is interactive communication and valuable sharing; Human nature is cheap, convenient, fast and inert. At present, there is no good business model of Internet + machine tools. On the one hand, the age of production and sales designers in the manufacturing industry is aging, delaying the widespread use of the Internet in the machine tool industry; On the other hand, the public network or display network lacks professional thinking and the solution of service problems in users' use.
Internet + machine tool is a business model revolution. It eliminates all asymmetric information. It is a perfect combination of information and channels. Information and reputation reshape the traditional marketing concept. The Internet reshaping industry is first of all a subversion of brand machine tools: users no longer pay for brand premium, but only pay for product quality, service and technology. The innovation of business model in the machine tool industry is accelerating the arrival of five years of platinum in the machine tool industry.